There are many new trends in the consumer-facing, DIY, home improvement industry that may end up impacting your business for the better. That is, if you’re prepared to meet consumer demands.
2019 and 2020 Home improvement trends
While 2019 saw significant growth in the home improvement industry, new trends in 2020 mean customers are becoming mindful of the types of renovations and remodeling that will benefit their families, not just their pocketbook.
Here are the home improvement trends we’re keeping an eye on this year:
- Renovations that promote health and wellness
- Conservation and “sustainable” remodels
- An increase in the demand for Smart Home technology
How will this impact your business? Dive into each trend to find out how you can make it part of your sales presentations.
Trend #1: an emphasis on home improvement and how it affects overall health
Consumers are ready to make their health (and the health of their families) top priority. Overall wellness is on many consumers’ minds these days. Any improvements that can make homes healthier may be at the top of many homeowner’s priority lists.
Do you offer any services that would make someone’s home a healthier place to live? Perhaps that should be one of your marketing messages this year.
Trend #2: trade conversations about savings for discussions about sustainability
The bottom line is that your average consumer is concerned with saving money. That’s what many of them expect from specific brands, such as Energy Star, Water Sense, and others.
Sustainability, on the other hand, is particularly important to many younger homeowners, such as millennials, in addition to or more than overall money savings.
Conservation may be fresh on the minds of many of your customers, so it’s essential to frame sales pitches to address concerns about wastefulness before you dive into overall savings.
Trend #3: Smart Home features continue to gain popularity among all generations of homeowners
Many homeowners look to smart technology to solve the problems mentioned above in terms of wellness and sustainability. Yet smart home systems aren’t only for younger generations of homeowners.
Many Boomers and aging homeowners find that tech helps them continue living in their homes as comfortable as possible for as long as possible.
Smart thermostats, for example, help aging adults regulate both the internal temperature of their homes, as well as manage their utility bills.
Don’t hesitate to market Smart Home technology to various ages of homeowners. You may be surprised who is the most receptive to this technology.
Alabama homeowners are spending on home improvements in 2020
As of 2017, the average amount of money homeowners spend on projects is around $6,148 per project. While there is some variation between cities and states as far as how much the average Alabama-based homeowner spends, one thing is sure. The amount is increasing.
In 2019, projections placed overall spending at around $8K per home improvement project. 2020 calculations align with that number as well. Homeowners have undertaken many home improvements this year across the US, and especially right here in Alabama.
Are you prepared for an influx of new business? If not, contact our team, and we’ll talk to you about new offerings for your clients and customers.
